Proudly present the Desira Tour de Norfolk

£

Raised for The Big C

649

entries available

Over 800 entries so far

View Tickets

Over 800 entries so far

Hello! Welcome to the annual Tour de Norfolk cycle sportive now in its second year. The event is an organised bike ride with four different length routes available, all of which are sign posted using directional arrows. This year we are planning an even bigger event with even more value for money.

With a variety of routes on the day, every ability of bike rider can take part - last year's event attracted all ages from 8 to 80 year olds! This year we are keen to break the fundraising total of £20,000 for the Big C cancer charity, a record we set in 2016!

Buy a Ticket

At the Norfolk Showground

Hundreds of riders

Support vehicles enroute

Feed Stations along routes

£20,000 raised for the Big C

1,600 entries expected

Norfolk Cycle Show 10 - 3

Learn To Ride programmes

Le Tour Newspaper Issue 2

Custom finisher medals

1km traffic free family ride


The course was really well marked out, plenty of stops with a good range of refreshments. Great route. Will be doing it again. ~ Carolyn Kett on Facebook.

Event Details

  • Date
  • Sunday 17th September 2017
  • Event Type
  • On Road
  • Venue
  • Norfolk Showground, Dereham Road, Norwich NR5 0TT
  • Rider Start Times
  • Stage 100 - 6.30am - 8.30am
  • Stage 70 - 7.00am - 8.30am
  • Stage 40 - 8.30am - 9.30am
  • Stage 20 - 8.30am - 9.30am

Event includes

We have listened to your feedback from last year and are offering even more value for money.

  • Event Facilities and massive car park
  • Mechanical support
  • St John's Ambulance
  • Full route marking with clear directional arrows
  • Feed Stations on selected routes with free energy drinks + snacks
  • Pick-up wagons
  • Shiny Finishers medal
  • On-site catering & Bar
  • Photos to buy online after the event
  • Massage Area
  • Cycle Shops Stands
  • Free bottle of water upon finishing
  • 'Le Tour' promotional newspaper

Venue - The Norfolk Showground

Norfolk Showground Logo

Again this year, we are staging the event at the iconic Norfolk Showground in Norwich, which will include various catering stalls, beer bar and cycle shop stands.

Event Location: Norfolk Showground, Dereham Road, Norwich NR5 0TT. The entrance to the parking is along Dereham Road. Clear signage and marshalls will be present. Please arrive in good time to avoid the potential queues. Information regarding parking will be included in your Entry Packs. Toilets and showers are available at the venue.

Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground

Important Ticket Information

Donations: We will be donating £2 to The Big C charity for every rider who enters online. You do not need to fundraise in order to take part in the Tour de Norfolk - but of course we would love you to!

Sponsorship: Last year over 250 riders raised their own sponsorship for The Big C! This year we would like even more. If you want to raise sponsorship, please use the link below to email Dan Bell, Fundraising & Events Manager for The Big C.


Request Fundraising Pack


On the day bookings: On the day entries are available at all our events as long as the event has not sold out prior to the event day. On the day entries are subject to an additional £5.00 per person surcharge. Payment can be made with cash or cheque. You can fill out an entry form when you arrive at the event. One entry form must be completed per person.

Group bookings (20% discount): If you would like to pay for 6 or more riders in one single transaction, please enter each riders information one by one when checking out. When you get to the final part of your checkout you will receive a 20% discount.

Booking Fee: This year we feel we offer even more value for money. We have doubled our donation per rider to the Big C, however there are some costs we have to pass on with one being a £1 booking fee per rider entering.

Entry Pack: Entry Packs will be posted out from June 2017. During our extremely busy period of July, August and September we will aim to post your pack within 14 days of your purchase. If you purchase ticket/s within 5 days of the event date, we will aim to post out your pack as soon as we can, however in the event that we cannot, please bring your purchase confirmation with you as you will need to collect your pack on the day of the event.

Select your route

Stage 20

20 Miles

£12

  • Perfect for casual & beginner riders
  • Small, quiet roads
  • Directional arrows guiding riders around the route
  • Custom designed Finishers Medal
  • 'Le Tour' newspaper issue 2
  • Bottle of water upon finishing
  • The Big C Goodie Bag
  • Includes £1 booking fee
  • Includes £2 donation to Big C
  • 122 riders rode this route last year

Stage 40

40 miles

£18

  • Perfect for riders who want a challenge and who want an upgrade from last years 'Challenge35'
  • 1 x Feed Station
    Includes fruit, nutrition & energy drink
  • 1 x Drink Station
    Includes energy drink & soft drink
  • Directional arrows guiding riders around the route
  • Custom designed Finishers Medal
  • 'Le Tour' newspaper issue 2
  • Bottle of water upon finishing
  • The Big C Goodie Bag
  • Includes £1 booking fee
  • Includes £2 donation to Big C
  • 294 riders rode this route last year

Stage 70

70 miles

£25

  • Perfect for regular and club riders
  • 2 x Feed Stations
    Includes nutrition, homemade goodies, savoury lunch, energy gels & energy drink
  • 1 x Drink Station
    Includes energy drink & soft drink
  • Directional arrows guiding riders around the route
  • Custom designed Finishers Medal
  • 'Le Tour' newspaper issue 2
  • Bottle of water upon finishing
  • The Big C Goodie Bag
  • Includes £1 booking fee
  • Includes £2 donation to Big C
  • 548 riders rode this route last year

Stage 100

100 miles

£30

  • Perfect for experienced and regular riders
  • 3 x Feed Stations
    Includes nutrition, homemade goodies, savoury lunch, energy gels & energy drink
  • 1 x Drink Station
    Includes energy drink & soft drink
  • Directional arrows guiding riders around the route
  • Custom designed Finishers Medal
  • 'Le Tour' newspaper issue 2
  • Bottle of Water upon finishing
  • The Big C Goodie Bag
  • Includes £1 booking fee
  • Includes £2 donation to Big C
  • 405 riders rode this route last year

*NEW* Family Route

1 km Circuit

Free

  • Perfect for families and children under 12
  • 1km circuit inside the Norfolk Showground
  • Traffic free - guaranteed!
  • Tarmac surface to ride on
  • Arrive and ride, from 12pm. No need to pre-register
  • All participants MUST wear a helmet
  • Although there is no fee to enter, in return all we ask is for each family member who participates in the family ride to make a small donation to our Charity partner The Big C. We suggest a minimum of £2 per person but please give more if you can. Please give your donations in cash on the day.

Route Map

The route is subject to change due to roadworks and unforseen circumstances. All route updates will be emailed to riders, on our website and on our social media accounts. Detailed maps for each ride will become available nearer the event date.

Tour de Norfolk, Norfolk Showground

View Larger Route Map



Feed Stations

We have several feed stations around the routes. Those of you taking part in Stage 100 and Stage 70 get to experience the famous Thursford Collection. Our main feed station is based at this spectacular venue steeped in history. We will soon be confirming another exiciting feed station for riders to enjoy, plus a smaller drink station.

The Thursford Collection

Riders taking part in Stage 100 will also get an additional stop at the Norfolk Riddle restaurant in the historical village Little Walsingham.

The Norfolk Riddle Restaurant

We are extremely delighted to have The Parson Woodforde hosting one of the Feed Stations. Riders taking part in Stage 40, 70 and 100 will be able to take a breather and relax, nutritional foods and drinks will be available, plus a specially tailed 'quick bite' menu for you. More information to come, but we are excited!

The Parson Woodforde

NOTE: Riders without a number who have not entered the event will not be provided complimentary food or drink.

Custom medals!

Every rider taking part gets our custom designed shiny medal when you cross the finish line! Take a look at last years medal. Each year we custom design a different medal.

Tour de Norfolk Medal

(Above pic: Riders 2016 Finishers Medal!)


DJ Jazzlord

We have our resident Jazz DJ 'Jazzlord' playing all kinds of jazz music all day. He plays Jazz and Blues and the American styles rooted within them; Rhythm n Blues, Hot Gospel, Doo Wop, Soul and Funk. His world Music flavours include; Jamaican Ska, Capypso, Cumbia, Latin Boogaloo and Afrobeat.

Tour de Norfolk Medal

Event Updates

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Photos from 2016

Below is a little taster of the event in 2016. You can purchase photos from Sportive Photo and Julian Claxton

Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground
Tour de Norfolk, Norfolk Showground

Rider Reviews

Great event thoroughly enjoyed it would highly recommend to anyone.

~ Will Mallon

Had a really good day on the 100. Feed stops we're good. Well done to all the volunteers, organisers and photographer/s!!! Overall very well done thanks for a great day out.

~ Matthew Cox

Great event and route for the 100, ran extremely well! On the whole brilliant! Will definitely be riding next year! Kudos to all involved!

~ Shaun Brookes

Fantastic day, the only reason I didn't give it 5 stars was the fact that the first stop was the only food stop, general consensus was that it would have been better having 3 stops and making the second the feed stop. Otherwise spot on!

~ Dave Bloom

Brilliant event, great signage well spaced drink stops.

~ Sam Baldry

Great day! Loved it, and proud to be part of the first TDN!

~ Anna Boswell

Was my first bike event ! Done the 35 thoroughly enjoyed it ! Will be back next year for the 70.

~ Adam Butler

Great route & well organised.

~ Heidi Bacon

First time riding in Norfolk...can't wait to ride there again beautiful place...thanks to the Tour tribe you did brill.

~ Richard Betto Bettison

It was great - first time we've done an event like this and now we want to do more!

~ Heather Woodcock

So proud of my husband Stephen Goulding and his partner in pain Trevor Hart who both took part and completed the 70 mile stretch. They have both done really well and so so proud of them.

~ Shellingtons Goulding

The course was really well marked out, plenty of stops with a good range of refreshments. Great route. Will be doing it again next year.

~ Carolyn Kett

I had a great day out, met some lovely people to chat to along the way and helped raise money for Norfolk's cancer charity the big C... see you all again next year

~ Glen Warden

Fab day out - great route and completed my first century ride!! Really nice discovering places that I've never been before and look forward to discovering more gems on the next ride!! Thank you!!

~ Lucy Johnston

I had a brill day and ride! I was a solo rider but that didn't matter as everyone was so friendly and supportive of each other.

~ Heidi Collingsworth Anderton

Fantastic day! Well put together course, must agree with others that some signage for the 100 was a bit difficult to spot in places but overall a superb event

~ Dale Benton

Had a brilliant ride, great signage, really friendly officials, a lovely lady who cheered me on by the roadside at around 25 miles and a fabulous 35 mile route. Thanks for organising, will certainly be taking part again next year!

~ Louise Fisher

Great event and a good route for the 100 I do think the feed stop was to soon that's why I've given it 4 stars apart from that it was well organised and a nice medal - look forward to next years

~ Dean Mcphilemy

Great inaugural event and great place to start and finish with loads of space for parking, cyclists and spectators! Brilliant idea having route village names etc on back of number - perhaps there could be space for riders emergency number to be included too? Well done to all involved! Hope the event raised loads of money for The Big C!

~ Roella Trudgill

A great event that appears to have put Norfolk on the Sportive map. My first 70 miler with my son Nathan so extremely pleased. The route was very fair in terms of challenges yet tough at the same time. I think events like this grow and feel comfortable that signage, food stations etc will be top notch next year. We both felt we'd achieved something special for us when we finished and no doubt we'll try the 100 next year and hope for an even more memorable finish than this years. Onwards and upwards TdN.

~ Iain Wilson

Event Updates

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Le Tour Paper

Tour de Norfolk, Norfolk Showground - Le Tour Newspaper

Le Tour is our Tour de Norfolk newspaper which helps promote our partners, corporate sponsors and charity partner. It's just a little something to add value to your day. Issue 1 is available to view. Grab a copy of Issue 2 when you finish your ride!


Le Tour - Issue 1


The Norfolk Cycle Show

Cycle Show!

The 5th Annual Norfolk Cycle Show is now at the Norfolk Showground!

Cycling really is booming in Norfolk this year and with the return of the Norfolk Cycle Show it's a day dedicated to celebrating to the growing popularity of being on two wheels.

In its fifth year, the Norfolk Cycle Show is now at the famous Norfolk Showground in Norwich, on Sunday 17 September. The show is part of the large sportive, the Tour de Norfolk.

The show is free for all and similar to previous years, will appeal to cyclists across the spectrum of age groups and abilities from complete beginners to club riders. Families are catered for too with a host of cycling inspired activities taking place within the Showground for children to enjoy FREE OF CHARGE.

There is a great line-up of exhibitors confirmed again this year including a number of cycle shops who will be showcasing the latest new ranges of bikes and accessories, from handmade bikes to ultra-streamline carbon frames.

Norfolk Cycle Show at the Norfolk Showground

Norfolk Cycle Show at the Norfolk Showground
Norfolk Cycle Show at the Norfolk Showground
Norfolk Cycle Show at the Norfolk Showground
Norfolk Cycle Show at the Norfolk Showground
Norfolk Cycle Show at the Norfolk Showground

"Every year the Norfolk Cycle Show has offered visitors an helpful insight into cycling in Norfolk, from affordable bikes to safety equipement. My kids practised their riding, overall it was a great day! Can't wait to come back." ~ Rachael, Norwich

Norfolk Cycle Show at the Norfolk Showground
Norfolk Cycle Show at the Norfolk Showground
Norfolk Cycle Show at the Norfolk Showground
Norfolk Cycle Show at the Norfolk Showground

The Big C - Our Charity Supporters

£20,000

A massive amount raised for our first event! Thank You!

Last year your pedal power generated an incredible £20,000 which went straight to helping local people affected by cancer. It was a massive achievement for the first event! Thank you so much.

Cancer affects us all in different ways. Your support enables Big C to help anyone affected by cancer right here in Norfolk and Waveney. In 2016 our support centres have seen a 17% increase in visits as more people are living longer with cancer.

Your support also enables our continued investment into funding research across the Norwich Research Park and UEA to diagnose, prevent and treat cancer to make a difference to people affected by cancer, for today and the future.

In 2016, we were humbled by your stories of people riding in honour of a friend or family member which enabled you to go the extra distance. Last year each individual cyclist who rode on behalf of Big C raised an average of £281. That's how much it costs to open the doors daily at one of our Big C community centres for the day.

Help us make 2017 an even bigger year for those families facing cancer across the county. Sign up to receive your fundraising pack and we will support you all the way. Your fundraising efforts can make a real positive difference to local people's lives.

Sign up here and we will be in touch shortly.

We look forward to hearing from you.

Dan Bell

Fundraising and Events Manager, The Big C

Tour de Norfolk, Norfolk Showground

Tour de Norfolk, Norfolk Showground Tour de Norfolk, Norfolk Showground

Here's even mooooore of an incentive to start fundraising!

Tour de Norfolk, The Big C

£100

£100 funds raised per person - Big C quick-dry sports t-shirt (unisex sizes, Small - XXL) and a Big C sweatband with an accompanying fundraising pack.

Tour de Norfolk, The Big C

£250

£250 funds raised per person - As well as a t-shirt, we will also throw in a Big C high quality wristband as well.

Tour de Norfolk, The Big C

£500

£500 funds raised per person - These high flyers will be rewarded with all of the above, as well as a premium Tour de Norfolk jersey.


Tour de Norfolk, The Big C

£1000

£1,000 funds raised per person - As recognition for your amazing achievement these fundraisers will be invited to attend a lab tour in Norwich to see first-hand the research into cancer that Big C helps fund.

These insightful tours will look at cancer research projects currently being undertaken, and are run in partnership with the UEA at their School of Biological sciences.


Request Fundraising Pack


Your chance to win!

As part of the Tour this year we are helping to fundraise as much money as we can for The Big C. Here's your chance to win some goodies! All the money goes to The Big C, which is a great cause.

Enter Now!